If you are reading this article it’s probably because you could be interested to hire the best travel representation company to help develop and improve your sales conversion. Or possibly because you want to understand how this type of business works. In this article we would like to explain how the company operates; it’s main features, all services it can offer, and how you can get an excellent advantage.
On the other hand, also something very relevant, we will explain how to choose the right travel representation company, depending on the key factors of your product and market segment that you wish to develop.
You know how important is to get your brand and product out there being able to convert sales so pay attention to how to choose the best travel representation company.
Travel representation company: what is it?
First of all, it’s very important to understand what a travel representation company actually does. In simple terms, a representative office enhances the capability to connect with travel agencies and tour operators. With a primary focus on the B2B sector in regional or global markets. The main goals should be offering help, advice, and sales strategies for developing the business and increase sales revenue in a specific market segment.
A travel representation company offers the opportunity to enter into a regional market. It’s one of the potential gates to access and connect with new customers that could be very difficult to explore by itself without a qualitative market intelligence background.
Main services a travel representation company offer?
Sales & Marketing services (S&M):
The most important service is to offer strategies and solutions focused to increase profits. Creating strong connections and alliances with potential clients. Negotiate and deal contracts. Customer relationship management. Brand awareness and visibility of the product. Business trips and sales calls and attending trade travel trades among others.
Business Development (BD)
This is something closely related to the above point. However, is the capacity that not all companies offer. The best travel representation is involved in the process to analyze and improve all the operation procedures. Also being part in product development adapted to the markets. Most of the time related to delivering the exclusive market intelligence and competitors’ analysis for approximate business expansion.
Public Relations (PR)
Everything related to events planning, promotion of new products launching, social media management and being involved in press releases. The man purpose of public relations is to intensify brand awareness.
Consultancy
On the other side, a representation company should be also offering support and advisory to travel companies. A relevant partner for any communication and product updates, quotations, customer services, and so on.
The importance to hire travel representative services:
Travel representation is not just about sales & marketing promotion. It’s having someone that understands the same language and culture being able to communicate on behalf of the company’s interests. Communication is a critical component to getting inside a new niche of markets.
Deciding to hire a travel representative services could improve and increase significantly the sales revenue for your company. Mainly because the travel representative can facilitate and establish meaningful connections with the clients. It can be frustrating and a huge waste of time having a potential product but not being able to reach out to the right public.
Definitely, a Travel Representation should be used as an adjunction of the company in the specific market that provides the bridge for new partners and full support for the existing ones.
In the B2B sector, most of the time, technology or digital marketing campaigns are not the only keys to get a successful business alliance. Proximity, personal treatment, face-to-face meetings, networking abilities are the main keys to build a qualitative and confident partnership.
How to choose the right travel representation company?
Well, so far, you’ve read all of the above and you are interested in having the support of a Travel Representation Company. However, there are plenty of choices out there and it’s important to know how to choose the right one. Basically, because the one you choose will be the face of your company and services.
It’s very important to have a clear idea on which regional markets you would like to focus on. We highly recommend that you hire a travel representation company with strong knowledge of a specific market to ensure that you get a good return on your investment.
Other important factors to focus on are all the specific sales, marketing and business strategies offered. Most of the time this can be studied through precise action plans with specific goals allowing to evaluate of the activities that will be implemented. More important will be paying special attention to the demonstrable facts rather than words. This can be reachable by focusing on monthly sales reports showing the sales conversion produce.
If your representative company owns a significant market intelligence a deep background and connections certainly will be part of the core for successful business development.
In our opinion, values like transparency, persistence, self-driven philosophy and passion are very important to create a qualitative partnership.
Which business can take advantage of a travel representation?
Travel representation companies basically can represent any type of business related to the tourism industry (local or international). However, the travel representation is mainly offered for DMCs, hotels or resorts, cruise lines and sometimes other local tour agencies with more specific activities (safaris, diving schools, cooking classes, trekking and adventure, etc).
Top recommendations for each regional market
UK & Scandinavia: SELECT REPRESENTATION is a refreshing and innovative travel sales & marketing representation company. An encyclopedia of market intelligence and lots of potential and meaningful connections.
Spain, Portugal & Latin American: WETOURING | Exclusive Travel Representation for DMC & Hotels.
Germany: RMC INTERNATIONAL. Offering customized and comprehensive services in Tourism Sales & Marketing, MICE Sales & Marketing and Tourism Consulting focussing mainly DACH markets of Germany.
Australia & New Zealand: COMPLETE TRAVEL MARKETING. Focusing on delivering a value proposition to international hotels and other tourism-related. A complete package of Travel Marketing Services.
United States of America: DELIVERING AMERICA. Fills the gap between international travel & hospitality products with the US market. Developing the brand and boosting sales on behalf of its clients.
What do we offer in Wetouring?
– Travel Representation experts in Latin & Spanish markets –
It’s a travel representation company for DMC, hotels and resorts who are experts on Spanish and Latin markets development. We are proactive and motivated people who are passionate about travel. A team with great knowledge, solid connections and background in the Spanish-speaking markets. We are competitive and ambitious to increase our customer’s sales conversion. A trustworthy company offering exclusive travel representation services for selective partners in each destination. Contact us if you would like to get more information and get now our free consultancy trial.
Member of Global Travel Representation Alliance:
Wetouring is proud to be a member of Global Travel Representation Alliance (GTRA) covering Spanish speaking markets. GTRA is a worldwide association of renowned, reliable and independent travel sales & marketing companies. We pride ourselves on being professional, knowledgeable and easy to work with.
All members have long-standing relationships with key decision-makers at tour operators, cruise companies, concierge services, airlines, travel agencies, tourist boards and within the media world. For more details, click here: www.gtralliance.com
