10 main sales & marketing activities for DMC representation

If you are looking for a DMC representation company then you will be interested to know what are the main sales & marketing tasks they should provide. Of course, each company will have their own philosophy and strategies, however, we believe there should be a standard direction on how to focus and develop the travel representation for the targeted markets.

We believe that this is a first step to filter those DMC representation companies that could be suitable for a partnership with you. Most likely, the cost will be higher for the more services offered, however, it will be offset by the return on investment.

10 main sales & marketing activities for the DMC representation

1. To provide market intelligence (trends, needs, attractive and aggressive promotions, F&B plans, etc) for understanding the needs and trends by sales research, the competitors and products in order to become the leading DMC inside the markets.

2. Sales calls and business development with a wide range of travel agencies and tour operators in the Leisure or Groups segments. Exclusive trade show participation on your behalf (minimum introducing 20 agents per months)

3. To Identify regional selling events and books where relevant. To attend potential trade shows for the markets.

4. To Establish potential and high productive connections with focused markets. Create & enhance networking and brand visibility.

5. Conduct webinars for product and destination training with direct access to our database of travel agents and tour operators.

6. Establish and increase solid business conversion. This is probably the most expected action. In this case, there could be a difference with the strategy depending if it’s focused on creating solid and long-term relationships. Or on the contrary, it could be based more on an aggressive strategy of obtaining immediate sales but less likely to be sustained over time.

7. Full involvement in the quotation and reservation procedures coordinating with the Destination Management Company. Help on creating products adapted to markets requirements.

8. Conduct IN-market training, trends & requirements, focused on how to sell your product’s advantages to increase visitor numbers. Market research & strategy.

9. Digital marketing and Social Media Management. Innovate content and communication campaigns adapted to markets trends promoting the destination of the DMC represented.

10. Deliver periodic sales reports of requests received, booking conversion and market projections. Strategic and efficient follow upon request and negotiation based on the reports.

Additional + 2:

These will be depending on the philosophy of the DMC representation company.

+1. Exclusive representation. We promote privileged services and we do not represent on behalf of competing companies on the same geographical area or destination. We look after one DMC (or group) one destination.

+2. Slowly but long-term results VS Short-term & quick results. A strategy focused on creating solid and durable relationships by building confidence connections. Or on the contrary, it could be based more on an aggressive strategy of obtaining immediate sales but less likely to be sustained over time.

In case you would like to have more knowledge about travel representation, we recommend you to check our article on how to choose the best travel representation company.

From Wetouring we offering a wide range of services and all the 10 activities explained before for DMC representation are developed in the most personalized and refined way. Contact us if you would like to receive an accurate proposal of our travel representation services for DMC.