GTRA, the best international travel representation alliance

Collaborating is always synonymous with pooling the resources and capabilities of a group of people or entities to achieve a common goal that benefits all members. A strategy that has been proven to generate high added value for each representative member and for their clients. A group of solid connections is always stronger and more competitive than an individual.

As the old saying goes, ‘2 heads (or more) are better than 1’.

John Heywood’s proverb

In this article, we would like to introduce the best international travel representation alliance. A group of sales, marketing and consultancy experts in the travel & inbound tourism, mainly representing Destination Management Companies (DMC), hotels and cruise operators.

The Global Travel Representation Alliance (aka GTRA) was founded last March 2019. This collective was formed by a small number and tailor-made travel representation companies offering high standard services.

Main values and goals of GTRA?

Professional travel expert collaborates to bring the highest standard in travel representation. They are committed to create strong brand awareness, enhance product visibility into the international markets and increase financial returns for their partners.

Sales representative members support sustainable tourism. Promoting responsible travel for the preservation of local communities and wildlife protection.

The main purposes of the alliance are to create and develop synergies, exchange multidirectional information between travel representation companies and, the most important, to provide a complete portfolio of potential international markets to have representation in.  

Jonathan Wilkins, co-founder of Global Travel Representation Alliance, said: “It’s great to see that the Global Travel Representation Alliance has grown at a steady pace, since it’s launch back in 2019.  This worldwide association of renowned, reliable, and independent travel sales & marketing companies has continued to go from strength to strength.  Our members work closely together, sharing ideas, valuable information, and business leads.  Recent additions include ‘Wetouring’ (covering the Spanish & LATAM), Elev8 (covering GCC & Middle East) and MMA Consulting (covering Russia & CIS).”

What are the core services offered?

The main objective is to serve as a sales front office in the regional markets represented. To be travel industry experts that help create strong B2B connections with tour operators, travel agencies and relevant pr / marketing mediums.

As an alliance we can offer a one stop shop for sales and marketing, consultancy, business development, communication, and PR. Our objective is to provide a cost-effective way for clients to achieve positive results by increasing sales revenue and profit. 

GTRA can be engaged on an individual country – regional markets or a global collaboration basis, depending on client needs.

Who are the GTRA members?

As a standard, all GTRA members have professional experience in the inbound tourism industry, tour operators and hospitality. They have a solid gear of long-standing relationships with the key decision makers.

All the markets covered are UK, Ireland, Belgium, Holland & Scandinavia; Germany & Central Europe; Spain, Portugal & Latin America; Russia & CIS; USA & Canada; Middle East & GCC; Australia and New Zealand; Singapore.

Which travel companies can benefit?

The GTRA members mainly work with Destination Management Companies (DMC), hotels and cruise companies. We provide a “local” B2B sales office extension for our partners. Some example of clients represented are: Tour East / JTB (DMC in the Asia Pacific), Trail Blazer Tours India (DMC in India), ROBINSON Club, Rayavadee Hotel, Adaaran Resorts and LN Hotels.

Professional travel experts collaborate to bring the highest standard in travel representation.

Contact gtra

Wetouring joined GTRA last 2020 and we are very proud to be part of the best international travel representation alliance. We are cooperating closely with all the members to keep finding synergies and develop new sales and marketing strategies. It’s our honor to be the ones leading and representating the spanish and latin american markets.

We recommend reading the article about how to travel representation can be the key to expand your business.