Do you have a DMC, hotel or tourism company and are you thinking of increasing your sales? Do you want to expand and develop your business to other market segments? One of the most profitable and efficient options is to hire a travel sales representation company to help you comply.
A travel sales representation company is the best ally in the destination and/or market segment where you want to expand your business. It will be the gateway and the connection point allowing visibility in the markets. The extension of your company so that customers can know and be interested in your services.
In short, to have an additional trusted office in the issuing destination. The guarantee of direct access to customers with added value. The personal touch, that human factor that allows you to create a bond beyond the professional, establishing a solid and lasting business relationship. Something that a Bed Banking and/or any digital platform are not capable of offering.
Below, we would like to list what are those main features, skills and benefits that a travel sales representation company can bring. However, we recommend combining your reading with our article on How to choose the best travel representation company where we talk about other very important aspects to take into account.
What are the main features, skills and benefits that a travel representation company can offer?
Proximity
Being available to the agents for anything they need. Solve doubts and attend them as quickly as possible. Allowing direct contact and communication to increase confidence in the product and services offered. As previously mentioned, have an additional office in the markets destination.
Language, culture and the idiosyncrasies of the market:
It is probably one of the most valuable qualities. A travel sales representation company gives not only knowledge of the market but also an understanding of its culture, needs and idiosyncrasies. The sales representative speaks the same language, they share the same culture, tastes and hobbies.
Market Intelligence
The sales representative shares the same language, culture and habits. The condition of speaking the same language is probably one of the most significant aspects since they allow a complete understanding. However, it is not only enough to speak the same language but to share the same socio-cultural environment. Understand the trends and needs of the client, being able to advise at all times. In the same way that can broadcast (translate) that knowledge to reservation departments or product development.
DataBase available with key accounts
To access a new market it is essential to have contacts who may be interested in the product we want to offer. The travel sales representation company gives us the opportunity to access a database of potential clients who can start requesting our services. An essential tool that allows us to connect with the markets.
Insight and Empathy
An extremely important skill that a business representative must have. However, it is totally influenced by those we discussed above; being able to understand the needs, tastes and hobbies of the culture and the market segment.
Product expertise
It’s necessary that the travel sales representative understand the company, business model and especially the product that we are offering. The product knowledge is mandatory to become a real extension of your DMC, hotel or travel company. It will be even better if the sales representative travelled, personally inspected or even, as an added value, having lived for a while with that destination or product to represent.
Profitability and cost-effective
Having the right travel sales representation company saves a lot of time and money mainly on making trips and periodic visits to clients. Not only in being able to maintain constant direct contact but also in attending events and tourism fairs to strengthen connections or make new ones. In short, it allows a direct presence in a market segment with very low costs. A commercial representation company absorbs all those structural and administrative expenses by offering a complete service.
Social media and digital marketing
Another benefit it brings is being able to be active, keep the product visible and position the brand in the digital world. Certainly extremely important and necessary in the 21st century.
Customer Relationship Management (CRM)
A professional sales representative will be using efficient CRM. This will allow to capture all the relevant data, synchronize tasks and deliver periodic sales reports.
For all the aforementioned, a travel sales representation company is the best ally that can be had in the market of origin where you want to make an impact. The commercial representation for receptive DMC, hotels, cruise lines and other tourism companies is the key tool, not only for the development and expansion of the business to new market segments but also to take care of and qualitatively maintain the relationship with customers.
At Wetouring we are committed to offering a quality travel sales representation specialized in the business development of the Spanish & Latin markets. We guarantee a real increase in sales and, above all, creating solid B2B alliances that last over time.
